Loreal Technique Excellence HiColor HiLights Red Highlights Magenta is a hair color product that adds deep and vibrant hues to your hair, making them up to three shades lighter than your original hair color. Its specially blended formula is designed to brighten up your hair color and provide dimension and an element of softness to your hair. Its two-color contrast creates a bold effect that will leave others turning their heads in your direction. Available in Magenta Red.